Importation of jazz clubs and songs to the centre of Tel Aviv.
The font was created in the spirit of the 20-30's of the 20th century, and is combined with jazz instruments illustrations.
The tone of voice is a bit humorous and is flirting with the idea of translating well known jazz song to Hebrew (female)
As a jazz piano player myself, the imagination of a hip club becoming real in Tel Aviv is itself a major inspiration.
